Title: Brazilian open source beer starts international expansion
With recent funding of 45,000 dollars from NounsDAO, Public Good plans growth in new markets and further integration with blockchain technology.
Introduction
Public Good announces its expansion into the international market. Originally from Brazil, the beer brand was inspired by the collaborative spirit of NFT projects such as NounsDAO and aims to create a legitimate link between the web3 universe and the real world.
Innovative Concept
Public Good IPA has its recipe, brand and label available to the public on its website, allowing anyone to make their own beer or use the brand's elements to their liking.
Funding and Growth
With recent funding of 45,000 dollars from NounsDAO, Public Good IPA has plans to expand its operations in 5 global locations, in addition to Brazil and Portugal, where it was already launched in June (in partnership with Cervejaria Narcose) and October (in partnership with Cervejaria Canil), respectively.
Community and Collaboration
Public Good IPA acts as a platform aimed at bringing web3 projects and protocols closer to the consumer market, integrating NFT artworks and free token distribution into the label design, such as the Polygon-based gotas.social.
Next Steps
The brand has ambitious plans that go beyond beer and explore other product categories with a more social character. The aim is to continue spreading the brand's message and the possibilities of the web3.
Contact
Where did you get the idea to make a crypto beer?
A common pain in many NFT communities was how to attract more people to these projects. In my view, they were all competing for the same niche, online audience, and one of the alternatives was to attract outsiders. So I thought beer could be a way out, as it's a product with global appeal and one that can be accessed in a relaxed and favorable moment on a subject as nuanced as NFTs.
Could you explain why it's called "public good"?
The origin of the name has to do with the type of project that inspired me to create the beer. All of them are in the public domain, which means that the NFT artwork has no intellectual property license and anyone can remix it or use it commercially, without restrictions. In this sense, anything in the public domain can already be considered a "public good", and we use these artworks in the label. Furthermore, in some of these projects (such as NounsDAO) the participants inject money into a DAO and through governance tools decide for themselves when and how it will be used. Unlike what happens, for example, in public administration, where our money is compulsorily used by the government. This is another, more up-to-date take on the concept of the public good. I wanted to create a product that reflected this essence, so together with Narcose we decided that Public Good's recipe and label would also be in the public domain. Anyone can reproduce or remix the beer or the brand. It doesn't belong to me or Narcose. It's a public good for the beer market.
Is it difficult to get funding for a Nouns project? Are there limits?